Nanotechnology Overhyped in the Past…Booming Today!

“Nanotech isn’t a new market or industry – it’s an enabling technology that improves many types of products,” said Jurron Bradley, Ph.D., Senior Analyst at Lux Research. “For example, you find it in coatings boosting the efficiency of automobile engines, in nano-enabled finishes protecting electronic devices, and nanoparticulate reformulations that make cholesterol-reducing drugs more effective. These innovations aren’t always visible to consumers, but they improve products and boost margins. That’s why nanomaterials’ use is only going to keep growing.”