Here Is Why The Apple Tablet Will Be Awesome

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The Apple Tablet Will Be Awesome

The hype and attention surrounding the impending launch of the Apple tablet is a fascinating marvel in the tech industry.  The product has not even been launched yet – Apple (AAPL) has not officially confirmed that the product is even in development – but nevertheless the entire tech community from media to consumers is absolutely enthralled by the Apple tablet, or islate, or whatever you want to call it.  And yet despite all of the hype, only a small few, such as Paul Buchheit, have given a decent explanation as to why we would want this mystical tablet when we already have smartphones, netbooks, and desktop computers.  In this post I will propose some ideas about how and why the tablet concept is going to differentiate itself from its computing brethren and revolutionize the world.

Too big to fit in your pocket, too wimpy to compete with a desktop computer, too limited without the ability to make phone calls or use as a handheld camera.  Thats what people are saying about the tablet.  Boy are they missing the point!

Without further ado, here are ideas about capabilities and features that a tablet will uniquely offer as compared to all other computing devices today.

Gaming:

The iphone has already revolutionized gaming with its touch screen interface, creating an entirely new gaming market and platform for people of all ages.  But with a 3.5 inch screen and limited computing resources, there is only so far you can go with iphone gaming.  The Apple tablet will play iphone games just fine, yet with its larger screen, more capable operating system, and the beefier hardware that can accompany its larger form factor, the games will be taken to an entirely new level.  The Apple tablet will be the first ever widely adopted touchscreen interface of this size.  Connect that with the itunes store for easy access to thousands of games, and you have yourself a winning recipe.  If I were a gaming company, I would be salivating all over this tablet with a vengeance.

The Ultimate E-reader:

A high quality tablet from Apple will absolutely blow the socks off of Kindle, Nook, Kurzweil’s new Blio, or any other e-reader available today.  After watching other people rave about their Kindles for the last year I finally bought one a few months ago to see what all the fuss was about.  I used my Kindle for about 2 days and then quickly relegated it to the dust bin.  No color, clunky buttons, and such a pain in the ass to bookmark, clip, share, and markup that I didn’t even bother to use such tools even if they existed.  The Apple tablet will be different.

Books, articles, magazines, and other classical print media will look stunning on the Apple tablet with beautiful colors and details.  Images and videos, sorely lacking from current e-readers like the Kindle, will come to life on the tablet.  Even more impressive will be the Apple tablet’s ability to add functionality that is simply not possible with classical printed media.  Bookmarking your favorite passages in a book will be as easy as highlighting the text with your fingers or some sort of stylus and then storing them for later reference in an easy to use, searchable, graphical menu system.  Borrowing from what we have learned on the internet with web documents, the Apple e-reader will allow you to clip, link, share, and in many other ways manipulate what you are reading.  Integration with social networks will allow you to easily forward or share passages, images, and clips from e-reader documents with friends and colleagues.  At some point, your friends or anyone else will be able to markup books and other documents on your tablet with comments, opinions, and other supplemental information of their own.  Your e-book copy of Pride and Prejudice will not be a static document, but rather it will be something that is alive, connected to the rest of the internet through social networks and web 2.0 paradigms.  When a character in a book visits real world places such as a building or location you will be able to click/press on the words and pull up a wikipedia reference or any other reference about the place.  Many of these capabilities exist naturally on web documents, but never has an e-reader offered such capability.  With the Apple tablet, traditional print media will finally receive the steroids boost that modern web based documents have enjoyed for more than a decade.

A la cart media:

With the launch of the Apple tablet, a la cart programming will be catapulted to a comprehensive level of offerings that will cause traditional cable broadcasters to shake in their boots.  In the United States and in much of the world people pay their cable company for hundreds of channels even though most of them are crap.  What we all really want is to order the programs that we want, when we want them, and we don’t want to overpay for stupid all inclusive packages.  If I only want to watch Seinfeld reruns and football why do I have to buy the hundreds of other channels offering stuff that I don’t want?  The iphone has already brought us substantial a la cart programming through itunes.  Music, movies, lectures, and audio books are just a taste of the offerings currently available through the itunes store.  With the launch of the Apple tablet, the already emerging trend of individualized a la cart offerings will be further entrenched.

Once millions of Apple tablets are out in the wild the critical mass will be achieved for individuals and independents to sell their own digital creations – movies, short videos, essays, tutorials, books – for a price that they choose – directly to tablet owners.  An entire new market of individuals selling content directly to other individuals with itunes as the intermediary and the Apple tablet as the viewing device may emerge.  Apple doesn’t offer this sort of market at the moment because the iphone/itouch devices have not had the e-reader capability, screen size, and other features to make such a market feasible.  With the launch of the tablet such a market may be born.

If it scares you just a little bit that Apple’s grip on our lives as the middleman to so much media infrastructure will be so complete then you are not alone.  The Apple tablet will only intensify the already scary walled garden that Apple has been building with its iphone/itouch/itunes platform during the last decade.

Our only hope of saving consumers from this disastrous enclosure will be Google, the white knight of technology that has several times now broken the grip of companies by creating open standards and open products such as android, chrome OS, chrome browser, free DNS, Google reader, Gmail, and so on.  As a former employee of Google I am of course biased, but seriously if Google doesn’t save us from Apple’s walled garden, who will?

3D interface:

A patent uncovered by Gus Sentementes at the Baltimore Sun indicates that the Apple tablet may offer a revolutionary jump in user interfaces with a move to 3 dimensions.  Objects will be released from their 2D cages, allowing us to spin them, flip them, rotate them, and so on.  This will have obvious implications for the gaming revolution cited above, but will also offer new use cases for interacting with data and media.  3D interfaces such as those from Bumptop been relegated to research labs and small use cases thus far because a massively adopted consumer device has never offered the large touch screen interface that makes them practical.  3D interfaces simply don’t work very well with a keyboard and mouse!  The world has been waiting for a device such as the Apple tablet to take 3D user interfaces out of the lab and into the mainstream, and this is exactly what could happen.

Accelerometer, GPS, and touch interface like iphone, but better:

The accelerometer, GPS, and touch interface offered by the iphone has revolutionized our options for interacting with games and information.  The Apple Tablet will take this paradigm to the next level.  Working with spreadsheets, writing essays, sorting images, and countless other tasks simply are not practical on the limited sized screen and wimpy processing power of the iphone.  The Apple tablet will offer the screen size and the computing resources to perform all of these tasks and more, but now these tasks will be augmented with the capabilities offered by GPS, accelerometers, and the touch interface.  Sorting your thousands of photos could be done by “pouring” them into different virtual buckets.  Items within excel style spreadsheets could be sorted not by clicking and dragging them with a mouse and shift/ctrl keys, but rather with natural grasping and dragging motions from your fingertips.  The possibilities are enormous.  Entire new use cases and methods for interacting with data will be born.

Stylus:

Manipulating information on the Apple tablet with our fingertips will be extremely useful, but certain operations will require more precision than our fat stubby fingers can offer.  For more precise manipulation of the screen, a stylus will be created with a tiny tip capable of manipulating parts of the screen perhaps as small as a single pixel.

Awesome Video Chat:

Video chat on the Apple tablet will be an obvious killer feature.  Video chat isn’t something unique to the tablet of course – smartphones, netbooks, and desktops already offer such capability.  What will differentiate the video chat offered on the tablet is mobility and size.  You can’t easily pickup your clumsy netbook or your stationary desktop PC in the middle of a video chat, but the tablet will make this a breeze.  The tablet will allow you to move to conference room G in a building if your coworker kicks you out of conference room B without you having to stop your video session.  At home you will be able to show your video counterpart something in another part of the house, or go grab a snack in the kitchen, carrying your handy tablet in tow without interrupting the video session.  Beyond mobility, integration with the other applications and software on the tablet will make tablet based video chat an awesome experience.

Amazing expandability with third party devices using standardized ports, such as USB:

If Apple is smart they will use open interfaces such as USB to enable a vibrant ecosystem of third party manufacturers around the globe to create an infinite array of attachments, addons, and upgrades to your Apple tablet.  Consumer electron microscopes, printers, high end speaker systems, data storage devices, and all of the other devices that we now connect to our desktops and netbooks should be able to plug into your tablet.  But now they will be able to leverage the unique offerings of the tablet, such as GPS, accelerometer, and touch screen – something that traditional desktops and netbooks cannot offer.

Excellent sound quality:

With its larger form factor the Apple tablet will be able to incorporate excellent sound quality right into the device.  This type of sound quality simply isn’t possible with a tiny iphone today.  For even better sound quality, off the shelf speakers will plug right into your tablet, bringing the highest sound quality available right to your tablet for presentations, watching movies, whatever.

Multiple users at the same time:

The iphone, netbook, and desktop computer are not designed for two or more people to work on them simultaneously.  I watch youtube videos on my iphone all the time with friends and family, but the tiny screen size makes it inconvenient for even 2 or 3 people to hover around the video at the same time.  The large screen of the tablet will fix this.

Collaborative activities where two people are manipulating the screen at the same time will also be an interesting use case.  Games could be played with opposing players each protecting their side of the tablet.  In certain use cases it may be useful for two people to physically manipulate data, documents, or media at the same time.

Beautiful, Custom Built Operating System And Hardware:

The operating system and hardware powering the tablet will serve as the foundation for all of the features described thus far.  Without a beautiful, graceful, intuitive user interface the tablet will fail.  Nobody doubts Apple’s ability to produce beautiful hardware and software, and in this area the tablet will not disappoint.  The OS and user interface for the tablet will be simple to use, gorgeous, and built from the ground up to perform its purpose.  The Dells of the world will be forced to adapt the ill-suited Microsoft windows for the creation of their tablet wanna-be contenders – an automatic recipe for failure.

Conclusion:

The mythical Apple tablet lies at the nexus of converging trends in mobile devices, touchscreen interfaces, and personalized content anywhere, anytime, and on demand.  Therein lies the confusion about the tablet’s place in our world but also the beauty of what it will offer.

Amazingly, even though Apple has not officially announced that it is creating a tablet device, the industry has already embraced the idea of the tablet anyway.  Just this week Freescale Semiconductor announced plans to launch a tablet PC later this year.  Google is rumored to be working on its own competitor.  Dell already has a tablet-like device called the XT2 Tablet that is commercially available right now.  Dozens of other companies are expected to make tablet announcements this week at the CES 2010 in Las Vegas.  2010 is already the year of the tablet based purely on rumor and speculation alone.  It really is an unbelievable phenomenon that we are witnessing unfold.

Too bad for the competition that Apple is going to whip their butts all over the map.  Apple has reportedly been working on the tablet for at least a year, possibly two.  Whatever dinky products other companies dream up at CES or elsewhere, it will be too little too late.

The Apple tablet is going to be a revolutionary device and I can’t wait for it to come into this world.  Nevertheless, I am fearful of the powerful grip over our lives that it will deliver to Apple.  Google, if you are listening, please save us from a one player market and give us a device and a platform that is every bit as good as Apple’s but free of its walled garden.  You are our only hope against Apple hegemony!

Discussion — 68 Responses

  • nuno January 5, 2010 on 10:43 pm

    this article is extremely unscientific; how can you post opinions and speculate about something that hasn’t been released. this is extremely troublesome for a website associated with singularity university and with intensions of being a leading technology information outlet.

    • Nick nuno January 5, 2010 on 11:55 pm

      I was going to say the same thing.

      “Conclusion:

      The mythical Apple tablet”

      Is the only substantial part of this article, sadly.

      I have no doubt that, if and when Apple chooses to release a tablet, it will look and act very ‘cool’ (or epic as the kids these days say) but will still be horribly more expensive that any competing project, yet use pretty much the exact same hardware as the competing project. It’s their modus operandi now.

      “ill-suited Microsoft windows”

      Why? I have zero problems using Windows. There is nothing inherently wrong with it. Admittedly I do know what I’m doing – but when doing standard “I’m using a computer stuff” how is double clicking on a Mac all that much different from double clicking in Windows? Sure, configuration options may be in different places, things may look different, but at the heart of it all is the same metaphors that Apple originally stole from Xerox.

      Oh, and I have one name for why Windows wont suck at weird, new multi-touch interactive features. “Johnny Chung Lee” http://www.youtube.com/watch?v=5s5EvhHy7eQ

      I’d also like to point out that Jeff Han of NYU and perceptivepixel.com had impressive multitouch long before Apple got around to the iPhone and iPod touch. I wouldn’t doubt that their multitouch patent references him quite a bit, but I’m far too lazy to look that up just for the purposes of comment.

      Also, don’t necessarily expect Apple to do the “smart” thing like put USB on-board. Apple HATES wires and complexity. Look for blutooth and wifi.

      My computer is not beautiful. It’s actually pretty ugly. But for 1/5th of the price you can get the base Mac Pro for, I have a 3.6 GHz i7 with 4 gigs of 1700MHZ DDR3 ram and a terabyte of hard drive. The Apple may look a little nicer, but it’s under my desk anyway, so who’s going to notice?

      • Keith Kleiner Nick January 6, 2010 on 3:15 am

        Nick,

        I wasn’t bashing Windows per se (although it does deserve plenty of that). I was simply pointing out that whereas Windows was built for a pre-tablet paradigm, the tablet OS will have been built from the ground up for the tablet purpose and this will make all the difference. Windows is built for a world that expects a start menu, a mouse, a keyboard, drop down menus, file folders, local storage, etc. The tablet OS will be designed for a different set of use cases, such as accelerometer, 3d and touch navigation. It will likely be more streamlined underneath the hood since it won’t have to deal with the millions of drivers and hardware configurations that Windows has to account for.

        You mention that Jeff Han was doing multi touch long before Apple – yeah, I know that. I’ve seen the videos…but he isn’t who is about to bring the technology to the masses despite his many years of a head start. In fact that is one of the major themes here – multitouch, 3d, and other technologies have been around for a long time, but thus far nobody has been able to bring them to the mass market in a meaningful way. The tablet just might change that.

  • nuno January 5, 2010 on 6:43 pm

    this article is extremely unscientific; how can you post opinions and speculate about something that hasn’t been released. this is extremely troublesome for a website associated with singularity university and with intensions of being a leading technology information outlet.

    • Nick nuno January 5, 2010 on 7:55 pm

      I was going to say the same thing.

      “Conclusion:

      The mythical Apple tablet”

      Is the only substantial part of this article, sadly.

      I have no doubt that, if and when Apple chooses to release a tablet, it will look and act very ‘cool’ (or epic as the kids these days say) but will still be horribly more expensive that any competing project, yet use pretty much the exact same hardware as the competing project. It’s their modus operandi now.

      “ill-suited Microsoft windows”

      Why? I have zero problems using Windows. There is nothing inherently wrong with it. Admittedly I do know what I’m doing – but when doing standard “I’m using a computer stuff” how is double clicking on a Mac all that much different from double clicking in Windows? Sure, configuration options may be in different places, things may look different, but at the heart of it all is the same metaphors that Apple originally stole from Xerox.

      Oh, and I have one name for why Windows wont suck at weird, new multi-touch interactive features. “Johnny Chung Lee” http://www.youtube.com/watch?v=5s5EvhHy7eQ

      I’d also like to point out that Jeff Han of NYU and perceptivepixel.com had impressive multitouch long before Apple got around to the iPhone and iPod touch. I wouldn’t doubt that their multitouch patent references him quite a bit, but I’m far too lazy to look that up just for the purposes of comment.

      Also, don’t necessarily expect Apple to do the “smart” thing like put USB on-board. Apple HATES wires and complexity. Look for blutooth and wifi.

      My computer is not beautiful. It’s actually pretty ugly. But for 1/5th of the price you can get the base Mac Pro for, I have a 3.6 GHz i7 with 4 gigs of 1700MHZ DDR3 ram and a terabyte of hard drive. The Apple may look a little nicer, but it’s under my desk anyway, so who’s going to notice?

      • Keith Kleiner Nick January 5, 2010 on 11:15 pm

        Nick,

        I wasn’t bashing Windows per se (although it does deserve plenty of that). I was simply pointing out that whereas Windows was built for a pre-tablet paradigm, the tablet OS will have been built from the ground up for the tablet purpose and this will make all the difference. Windows is built for a world that expects a start menu, a mouse, a keyboard, drop down menus, file folders, local storage, etc. The tablet OS will be designed for a different set of use cases, such as accelerometer, 3d and touch navigation. It will likely be more streamlined underneath the hood since it won’t have to deal with the millions of drivers and hardware configurations that Windows has to account for.

        You mention that Jeff Han was doing multi touch long before Apple – yeah, I know that. I’ve seen the videos…but he isn’t who is about to bring the technology to the masses despite his many years of a head start. In fact that is one of the major themes here – multitouch, 3d, and other technologies have been around for a long time, but thus far nobody has been able to bring them to the mass market in a meaningful way. The tablet just might change that.

  • seric January 6, 2010 on 12:06 am

    Worthless post by someone who does not even understand the simple benefits of e-ink over lcd displays for reading over long periods of time.

    If the section claiming it would be the ultimate e-reader was deleted. It would at least only qualify as hopes of a fanboy, instead of qualifying as uneducated rambling.

  • seric January 5, 2010 on 8:06 pm

    Worthless post by someone who does not even understand the simple benefits of e-ink over lcd displays for reading over long periods of time.

    If the section claiming it would be the ultimate e-reader was deleted. It would at least only qualify as hopes of a fanboy, instead of qualifying as uneducated rambling.

  • pavs January 6, 2010 on 12:18 am

    I don’t want to be rude. But please make clear distinction between “opinions” and “facts”. Right from the title to the whole “article” is nothing more than unscientific speculations and heavily biased opinions that reeks of fanboyism.

    As a long time mac user, I don’t like this.

  • pavs January 5, 2010 on 8:18 pm

    I don’t want to be rude. But please make clear distinction between “opinions” and “facts”. Right from the title to the whole “article” is nothing more than unscientific speculations and heavily biased opinions that reeks of fanboyism.

    As a long time mac user, I don’t like this.

  • Nick January 6, 2010 on 12:30 am

    Some actual tablet news, facts included.

    http://www.physorg.com/news181894175.html

    • Keith Kleiner Nick January 6, 2010 on 3:20 am

      You call that news? In typical physorg fashion, they have almost literally copy and pasted their story from the press release that was created by Freescale Semiconductor. The REAL press release directly from Freescale was actually linked to within my post already, but you seem not to have noticed.

  • Nick January 5, 2010 on 8:30 pm

    Some actual tablet news, facts included.

    http://www.physorg.com/news181894175.html

    • Keith Kleiner Nick January 5, 2010 on 11:20 pm

      You call that news? In typical physorg fashion, they have almost literally copy and pasted their story from the press release that was created by Freescale Semiconductor. The REAL press release directly from Freescale was actually linked to within my post already, but you seem not to have noticed.

  • Keith Kleiner January 6, 2010 on 12:56 am

    The post was made to be an opinion/speculative piece, but obviously I did not make that clear enough. I changed the wording in the opening to make it more clear that these are opinions, not facts.

    • Keith Kleiner Keith Kleiner January 7, 2010 on 4:27 am

      I also changed the title to make it 100% clear that this is an opinion piece.

  • Keith Kleiner January 5, 2010 on 8:56 pm

    The post was made to be an opinion/speculative piece, but obviously I did not make that clear enough. I changed the wording in the opening to make it more clear that these are opinions, not facts.

    • Keith Kleiner Keith Kleiner January 7, 2010 on 12:27 am

      I also changed the title to make it 100% clear that this is an opinion piece.

  • marshal mathers January 6, 2010 on 3:07 am

    my Samsung Q1-ultra is far more sopisticated, in a simpler form-factor, been around for years….

  • marshal mathers January 5, 2010 on 11:07 pm

    my Samsung Q1-ultra is far more sopisticated, in a simpler form-factor, been around for years….

  • Keith January 6, 2010 on 3:46 am

    When you say ” Dell’s “, do you mean “Dells” (without the apostrophe)?

  • Keith January 5, 2010 on 11:46 pm

    When you say ” Dell’s “, do you mean “Dells” (without the apostrophe)?

  • Steven Ponec January 6, 2010 on 6:13 am

    This sounds so legit! It blows my MIND!
    I especially like the idea of connectivity to other platforms (looking at wikipedia). That is one of those Apple ideas “That’s so smooth and simple! Why didn’t I think of that!”
    And I can’t wait to see the 3D interface.

  • Steven Ponec January 6, 2010 on 2:13 am

    This sounds so legit! It blows my MIND!
    I especially like the idea of connectivity to other platforms (looking at wikipedia). That is one of those Apple ideas “That’s so smooth and simple! Why didn’t I think of that!”
    And I can’t wait to see the 3D interface.

  • Sam January 6, 2010 on 2:57 pm

    Can’t wait for apple to release there new product! I like your article Keith.

  • Sam January 6, 2010 on 10:57 am

    Can’t wait for apple to release there new product! I like your article Keith.

  • Matt January 6, 2010 on 3:38 pm

    I want to pitch the name “i-brary” to Apple.

  • Matt January 6, 2010 on 11:38 am

    I want to pitch the name “i-brary” to Apple.

  • Business101 January 6, 2010 on 8:10 pm

    I was just turned off by the first ‘positive’ point the author had.

    1. Gaming.

    – Um, maybe for bejeweled or tic-tac-toe, but those are fine and dandy on the iphone. What else tho? OpenGL is amazing graphically, and any computer game (actually offered for OSX) has no real benefit over a laptop, and at least the laptop has a keyboard.

    Nothing against the Apple Tablet. Im sure it’ll be cool. I dont think it’ll be an iPod/iPhone-esque game changer.

    I just dont think Gaming should have been point #1, if a point at all.

  • Business101 January 6, 2010 on 4:10 pm

    I was just turned off by the first ‘positive’ point the author had.

    1. Gaming.

    – Um, maybe for bejeweled or tic-tac-toe, but those are fine and dandy on the iphone. What else tho? OpenGL is amazing graphically, and any computer game (actually offered for OSX) has no real benefit over a laptop, and at least the laptop has a keyboard.

    Nothing against the Apple Tablet. Im sure it’ll be cool. I dont think it’ll be an iPod/iPhone-esque game changer.

    I just dont think Gaming should have been point #1, if a point at all.

  • Tanvirkamal Boparai January 6, 2010 on 11:55 pm

    Does anyone not realize that this tablet thing is THE dumbest thing any rational thinking being would want? I could see this tablet being used in about ZERO places where something else isn’t more useful or readily available for much, much cheaper.

    Gaming device – don’t get me started with how RETARDED gaming on a tablet would be: awkward handling, shitty controls, if anything it would be decent for tower defense games, but thats why we have other handheld phones.

    An e-reader – really? a fucking e-reader? for A THOUSAND DOLLARS? Get an amazon e-reader gold plated if you wanna waste the money. The screen would be too shiny and bright to be easy on the eyes like a kindle or nook.

    A media player – everything plays media. for a thousand dollars my asshole could play mp3’s and watch xvids of my favorite pornos

    3d interface – how the fuck are you supposed to use a 3d interface when you have to hold it with one hand in the first place? stupid shit

    The fanboys who will get this aren’t going to have lossy audio on it, they will have the same shitty quality mp3s on their phones or mp3 players. Dumbass.

    This thing is about as useful as a cellphone just for my asshole.

    • CKofAZ Tanvirkamal Boparai January 7, 2010 on 4:37 am

      Your a complete putz and I cant wait until you’ll have to eat your words.

      Keep up the good work Keith

  • Tanvirkamal Boparai January 6, 2010 on 7:55 pm

    Does anyone not realize that this tablet thing is THE dumbest thing any rational thinking being would want? I could see this tablet being used in about ZERO places where something else isn’t more useful or readily available for much, much cheaper.

    Gaming device – don’t get me started with how RETARDED gaming on a tablet would be: awkward handling, shitty controls, if anything it would be decent for tower defense games, but thats why we have other handheld phones.

    An e-reader – really? a fucking e-reader? for A THOUSAND DOLLARS? Get an amazon e-reader gold plated if you wanna waste the money. The screen would be too shiny and bright to be easy on the eyes like a kindle or nook.

    A media player – everything plays media. for a thousand dollars my asshole could play mp3’s and watch xvids of my favorite pornos

    3d interface – how the fuck are you supposed to use a 3d interface when you have to hold it with one hand in the first place? stupid shit

    The fanboys who will get this aren’t going to have lossy audio on it, they will have the same shitty quality mp3s on their phones or mp3 players. Dumbass.

    This thing is about as useful as a cellphone just for my asshole.

    • CKofAZ Tanvirkamal Boparai January 7, 2010 on 12:37 am

      Your a complete putz and I cant wait until you’ll have to eat your words.

      Keep up the good work Keith

  • Patrick January 7, 2010 on 12:13 am

    Steps to create successful Apple product:

    1. Create generic computer device
    2. Apply standard counter-culture marketing position.
    3. Collect money

    http://www.theonion.com/content/video/apple_introduces_revolutionary

  • Patrick January 6, 2010 on 8:13 pm

    Steps to create successful Apple product:

    1. Create generic computer device
    2. Apply standard counter-culture marketing position.
    3. Collect money

    http://www.theonion.com/content/video/apple_introduces_revolutionary

  • Hale Scott Holman January 7, 2010 on 1:18 am

    Obviously one two many people have been slapped by an Apple at one point in time, it’s all I can think of to account for such bitterness. Something’s really up with a few commenters as this editorial hasn’t the slightest ring of fanboyism; technophilia yes, but fanboyism? I’m not sure I get any real ring of fanaticism from “already scary walled garden that Apple has been building.”

    I’m also a bit astonished at the gent who hasn’t the slightest inkling as to why anyone would find the notion of Windows as a quality touch tablet interface absurd. To that I can only mutter to myself, “wow!” And I mean that in the most intensely flabbergasted way imaginable.

    Does anyone here even begin to understand the unholy immensity that is the challenge of creating a brilliantly elegant system which includes an exceptional user experience (not to mention one that merely works at all)!?

    Thanks for sharing your take on the possibilities, many of which sound very inviting in lieu of the status quo!

  • Hale Scott Holman January 6, 2010 on 9:18 pm

    Obviously one two many people have been slapped by an Apple at one point in time, it’s all I can think of to account for such bitterness. Something’s really up with a few commenters as this editorial hasn’t the slightest ring of fanboyism; technophilia yes, but fanboyism? I’m not sure I get any real ring of fanaticism from “already scary walled garden that Apple has been building.”

    I’m also a bit astonished at the gent who hasn’t the slightest inkling as to why anyone would find the notion of Windows as a quality touch tablet interface absurd. To that I can only mutter to myself, “wow!” And I mean that in the most intensely flabbergasted way imaginable.

    Does anyone here even begin to understand the unholy immensity that is the challenge of creating a brilliantly elegant system which includes an exceptional user experience (not to mention one that merely works at all)!?

    Thanks for sharing your take on the possibilities, many of which sound very inviting in lieu of the status quo!

  • David Waters January 7, 2010 on 1:39 am

    I agree with the whole article. The iPod Touch is amazing, but who wants to watch vid’s on such a small screen?

    There will be so many cool uses for a table they’re hard to cover.

    Imagine having a multimedia repair manual with you for your Bicycle, Motorcycle or Car?

    In the sales field, being able to whip this out quickly and show customers stuff via video would be sweet.

    field guides for travel.

    Ton’s of reading material for travelers.

    Tons of reading material for people who either move a lot or who live in very small apartments.

    Being able to quickly obtain info about new places to see while traveling, greatly enriching the experience.

    watching movies while traveling without being encumbered by a keyboard you don’t need.

    It will function as an UBER GPS unit and or multimedia controller for you car.

    incredible flexibility for video chat (as the article mentioned.)

    I can’t wait!

  • David Waters January 6, 2010 on 9:39 pm

    I agree with the whole article. The iPod Touch is amazing, but who wants to watch vid’s on such a small screen?

    There will be so many cool uses for a table they’re hard to cover.

    Imagine having a multimedia repair manual with you for your Bicycle, Motorcycle or Car?

    In the sales field, being able to whip this out quickly and show customers stuff via video would be sweet.

    field guides for travel.

    Ton’s of reading material for travelers.

    Tons of reading material for people who either move a lot or who live in very small apartments.

    Being able to quickly obtain info about new places to see while traveling, greatly enriching the experience.

    watching movies while traveling without being encumbered by a keyboard you don’t need.

    It will function as an UBER GPS unit and or multimedia controller for you car.

    incredible flexibility for video chat (as the article mentioned.)

    I can’t wait!

  • Brian January 6, 2010 on 11:00 pm

    Oh gag! I AM an Apple fanboy, and I hate this kind of aggrandizing crap. This is 100% speculation, and most of it is pure-t bull. Sound quality? Do you know anyone, and I mean anyone who uses the built-in external speakers on their iPhone or even their MacBook to watch movies?

    This is why people hate Mac users. Not to mention the fact that this has the journalistic acumen of a Dick & Jane book.

    Nice work Bernstein.

  • Brian January 7, 2010 on 3:00 am

    Oh gag! I AM an Apple fanboy, and I hate this kind of aggrandizing crap. This is 100% speculation, and most of it is pure-t bull. Sound quality? Do you know anyone, and I mean anyone who uses the built-in external speakers on their iPhone or even their MacBook to watch movies?

    This is why people hate Mac users. Not to mention the fact that this has the journalistic acumen of a Dick & Jane book.

    Nice work Bernstein.

  • Stuart January 7, 2010 on 8:08 am

    I certainly hope you didn’t put your kindle in the dust bin, you environmental vandal (with more money than sense)

  • Stuart January 7, 2010 on 12:08 pm

    I certainly hope you didn’t put your kindle in the dust bin, you environmental vandal (with more money than sense)

  • Hamranhansenhansen January 7, 2010 on 12:21 pm

    Apple media as a walled garden is BS.

    There is nothing stopping any vendor from creating a playback system for iTunes LP. The audio is ISO standard, the rest is W3C standard. Apple has even open sourced its Web decoder which is used in Google Chrome and all the smartphones.

    The only concern is DRM, because it makes standard content into single vendor, but Apple has already voluntarily removed DRM from audio, they are a better bet than many other companies.

    The reason content creators like Apple is that Apple makes tools for content creators. Steve Jobs ran Pixar. Apple knows what they are doing in media in a way I-T based companies just don’t. Google has no idea, although they are hardly the worst.

  • Hamranhansenhansen January 7, 2010 on 8:21 am

    Apple media as a walled garden is BS.

    There is nothing stopping any vendor from creating a playback system for iTunes LP. The audio is ISO standard, the rest is W3C standard. Apple has even open sourced its Web decoder which is used in Google Chrome and all the smartphones.

    The only concern is DRM, because it makes standard content into single vendor, but Apple has already voluntarily removed DRM from audio, they are a better bet than many other companies.

    The reason content creators like Apple is that Apple makes tools for content creators. Steve Jobs ran Pixar. Apple knows what they are doing in media in a way I-T based companies just don’t. Google has no idea, although they are hardly the worst.

  • Michael January 8, 2010 on 6:41 pm

    I’m sure Apple’s tablet will do many things well, but I doubt it will be an effective ereader. What Keith sees as shortcomings in existing ereaders (lack of color, images, videos, etc.) are tradeoffs necessary to make them easy to read for long periods. Apple’s tablet can’t do the things Keith envisions without a backlit display that will cause eyestrain and I don’t see Apple making significant inroads into the ereader market without solving the eyestrain problem.

    • Keith Kleiner Michael January 8, 2010 on 6:52 pm

      I certainly am no expert on e-reader tradeoffs required to support long reading periods. I grant that you are correct in your comments about how difficult it will be for an Apple tablet to support this functionality. Nevertheless, perhaps in my ignorance I am still betting they will find a way to pull it off. If rumors are true, we will know the answer in just a few more weeks.

  • Michael January 8, 2010 on 2:41 pm

    I’m sure Apple’s tablet will do many things well, but I doubt it will be an effective ereader. What Keith sees as shortcomings in existing ereaders (lack of color, images, videos, etc.) are tradeoffs necessary to make them easy to read for long periods. Apple’s tablet can’t do the things Keith envisions without a backlit display that will cause eyestrain and I don’t see Apple making significant inroads into the ereader market without solving the eyestrain problem.

    • Keith Kleiner Michael January 8, 2010 on 2:52 pm

      I certainly am no expert on e-reader tradeoffs required to support long reading periods. I grant that you are correct in your comments about how difficult it will be for an Apple tablet to support this functionality. Nevertheless, perhaps in my ignorance I am still betting they will find a way to pull it off. If rumors are true, we will know the answer in just a few more weeks.

  • Apple iSlate Tablet January 18, 2010 on 12:40 am

    I think the market is now ready for a tablet device. Tablets have been around for years but the technology and media market were not ready and didn't need a device like a tablet, but I think that has now changed.

  • tcorbett February 8, 2010 on 4:23 pm

    I hope you donate the Kindle you placed into the dustbin to someone who loves to read books. Read BOOKS, not browse articles, follow hyperlinks or look at pictures. In my mind there are still only two ways to accomplish “deep reading” and be fully engaged with an author's words — through an e-ink device (my preference) or good old print on paper.

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  • Selling Gold? April 9, 2010 on 5:17 pm

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  • Dave Buckner April 12, 2010 on 3:20 am

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  • Reva Yarbro July 18, 2010 on 12:58 pm

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  • Reva Yarbro July 18, 2010 on 8:58 am

    Just acquired a Mythic for myself and will likely be receiving a single for my wife quickly! It has just the suitable mix of characteristics. just brief of a complete smartphone. I’m keeping an eye for the Captivate for a possible long term cellphone…rates are way too great when released. I’ve been in great tech for 20+ years and basically hack everything I personal to generate it much better laptops, GPS, automobile navigation systems, etc. and yes cell phones too. Inside the handful of days I’ve owned the phone I have already installed Opera Mini, Bolt 2.1, freecaddie, Google Maps w/GPS functionality, deleted all locked unproductive apps following backing them up and totally modified the menu technique to my exact requires without having all unproductive apps.

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  • IJ Dee-Vo January 1, 2011 on 6:21 am

    Still waits for it to be more Awesome then Archos….I guess it will be a long time before it even matches it.