Android’s Google Maps App Automatically Tells You How to Beat Traffic

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Google Maps Navigation with Traffic

Upgrades to Google Maps Navigation (Beta) make the app automatically route you to avoid traffic. Hallelujah.

We may never have to get stuck in traffic again. Thank you, Google. A recent update of Google Maps Navigation (Beta), an app for Android devices, tells the program to automatically plot the quickest route for you based on historic as well as current traffic flow. Want to get from Point A to Point D? Well, now Google Maps Navigation knows there’s a traffic jam at Point B and will tell you to travel through Point C instead. Brilliant. While previous versions of the app already allowed you to view traffic patterns and choose between various routes, the newest upgrade makes this selection without you having to ask. You really don’t have to worry about traffic anymore, the Maps app will do that for you. Best of all, the service is free. Due to the availability of reliable traffic data, it’s currently only ready for Android users in North America and the EU, but this represents more than 35 million miles driven each day! By letting smart phone users avoid traffic jams, Google is helping to optimize traffic flow, and if adopted on a large scale all drivers could benefit. Though the app is still in Beta, and only available on Android phones at the moment, it’s a sign that highway congestion may be a frustration we could conquer in the near future.

Like many recent software innovations, the new optimized traffic router for Google Maps Navigation is really just an amalgamation of previously successful technologies. Google Maps (both on Android platforms and via the web) have already been able to visualize current traffic levels. In fact, most online map programs can do this. A few of the newest onboard GPS navigation systems can do this as well. Not only that, but as I mentioned above, Google Maps Navigation already let you choose between alternate routes based on traffic congestion. Watch the following video clip to see that level of the app in action:

All Google has done is make this alternative routing process automatic. Simple as that. Yet changing the default preference to compensate for current traffic is a great sign of things to come. Imagine Google (or any company with a map to offer) tracking how many users have requested traffic information along a specific route over a period of time – say the last hour. After some calibrating studies, Google could estimate how many of those users would eventually take the prescribed route. Not only might they be able to predict influxes of traffic, they could navigate the next wave of users to avoid the traffic that will be created by the last group. As applications like Google Maps Navigation improve they’ll probably find many more such scenarios where they can optimize traffic. With enough user adoption, and with the data analysis that Google (and their competitors) have already proven they possess, we could create a system that could actively direct enough traffic to avoid major jams.

That’s just the beginning. Remember that companies like Google are spear-heading the push towards autonomous cars. I think that social and legal hurdles will slow our adoption of these robot vehicles for the foreseeable future, but eventually we will accept them at some level. When we do allow computers to drive our automobiles, we’re going to open up a whole new realm of optimized traffic flow. Car by car we could plan routes that would minimize transit times – not only for the riders in the vehicle, but for all the other passengers on the road. Forget major traffic jams, we could avoid a large portion of congestion altogether.

Achieving such a driving utopia will require a large percentage of drivers on the road to adopt computer guided, traffic-aware, navigation. If Google Maps Navigation catches on in North America and Europe then maybe that utopia will arrive there first. In my opinion, however, it seems likely that heavy-handed state-sponsored programs may be the key to get nations there faster. With 10 mile traffic jams providing motivation, and with a penchant for upgrading infrastructure, China certainly is a good bet. We’ll have to wait and see who gets their act together quickest. If you have an Anrdoid phone congratulations on being able to drive with less frustration. For the rest of us, let’s hope that similar technologies become available soon. If there’s anything I hate more than getting stuck in traffic, it’s knowing I could have avoided it.

[image and video credits: Google]
[source: Google Blog]

Discussion — 3 Responses

  • Michael Belfiore March 14, 2011 on 10:28 pm

    Ground traffic control. I love it, and it’s about time! I do think the legal and social barriers will eventually fall to enable fully automated traffic patterns, perhaps at first in dedicated lanes. We already have automated safety features such as adaptive cruise control in production vehicles. The benefits for wide adoption of autonomous vehicles are simply too great to be ignored. With networked, self-aware cars on the roads in large numbers, we should be able to dramatically cut down on the tens of thousands of traffic deaths that happen every year in the U.S. alone, not to mention your point about sparing us the frustration of driving blind into traffic jams!

  • j uckele March 15, 2011 on 2:09 pm

    The social resistance to automated cars is routinely presented but I think this will be a non-issue:

    The first autonomous systems pushed by insurance companies that will provide a discount to having an autonomous system in the car (we won’t really see any autonomous systems installed until they’re already safer than a real driver). Once people have it in the car, they’ll use it when they need to get some work done on the way to the office, or to eat breakfast.

    Drivers will eventually plan to do things in the car other than drive. Eventually the insurance will start strongly encouraging use of autonomous systems as most of their payouts will be coming from human drivers. The cheaper insurance and hands free driving will get almost everyone to use the automated systems full time (only a few recreational drivers will continue to drive by hand once all entry level cars include these systems).

    This would leave only the legal barrier, which I think is also a non-issue since the ‘driver’ of a car will still be responsible early on and that driver will have insurance which is friendly to autonomous system use.

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