Retro Commercials: One Company Dared To Compete With IBM And Macintosh Computers In 1984

John Cleese explains how a Compaq portable computer is better than a dead fish in this mid-1980s commercial.

It seems only a short time ago when the famous series of "I'm a Mac, I'm a PC" commercials were ping-ponging consumers around and vying for their devotion. Though these battles have now morphed into Google vs. Bing or iPhone vs. Android, the battleground of technology advertising is littered with outdated computers and dead companies from years past.

In fact, if we take a little tour in computer history, we'll find that 1984 -- a year made ominous because of George Orwell's novel -- was the year that the conflict between personal computer makers was waged heavily through television commercials. That's because IBM was the gold standard for business and serious computer power, the more personal Macintosh was introduced (with its infamous commercial), and Commodore was pushing low-cost accessible computing to the masses.

Still, one company that decided to go head-to-head with IBM for the business market was Compaq. The Houston-based company began in 1982 by three former Texas Instruments managers and set out to compete directly with Big Blue using a now common refrain of "the same, but faster." Because Compaq was waging a technology race against a company that had solid branding, it needed a trick up its sleeve.

That trick turned out to be John Cleese of Monty Python fame.

Compaq created a series of humorous ads for both the UK and US with quite different approaches to sell their desktop and portable computers. In the UK, where Cleese was known from appearing in numerous TV series along with appearing in some films, Compaq could use him as a pitch man ripe with British wit, whereas in the US commercials, Cleese performed as a more slapsticky everyman. Both were brilliant.

Here for your viewing pleasure are just four of the many British commercials from that critical year: