
Rodney Brooks (right) helped Eduardo Torres-Jara (left) develop the Obrero bot. We could see a robot like this emerge as the flagship product for Brooks' new company: Heartland Robotics.
What do you do after you’ve climbed a mountain? Climb another one. Rodney Brooks, MIT professor, robotic guru, and co-founder of iRobot is developing another robotics company, Heartland Robotics. Along with Helen Greiner and Colin Angle, Brooks helped iRobot become a household name with the development of the widely popular vacuum bot, Roomba. Now Brooks is looking to improve the capabilities of the average worker with a new robot and a new robot company. Obrero, is a humanoid-like bot with a hand developed for sensitive manipulation, see the video below, and seems likely to be developed into Heartland’s chief product. The questions on everyone’s mind: can Brooks strike gold again, and will Obrero become the next Roomba?
In some cases, robotics have already entered and dominated the commercial workforce. As we’ve said before, KIVA, FlexPicker, and desktop dispensing bots are at the top of their specialized fields. On the retail side, Roomba is still a popular product after 7 years. Brooks may be able to blend the two fields by combining industrial level capabilities with retail-level prices.






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