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“We Are A Data Company” Cliff Reid, CEO Complete Genomics

Dr. Cliff Reid, CEO Complete Genomics, Has A Master Plan To Sequence 1 Million Genomes!

Without a doubt the hottest company in the genomics sector right now is gene sequencing powerhouse Complete Genomics. In just the last four years the company has come out of nowhere to dominate the market for low cost sequencing of human genomes in large quantities. Although Complete Genomics is now slated to sequence an incredible 5,000 human genomes in 2010, this is nothing compared to what the company has in store for the years ahead.  Just days ago, in a Singularity Hub exclusive interview with Complete Genomics CEO Dr. Cliff Reid, we have learned that the company is now hoping to sequence 50,000 genomes in 2011 and a whopping 1 million genomes by 2014. Considering that by the end of 2009 only about 100 or so human genomes had ever been sequenced, most of them by – you guessed it – Complete Genomics, this represents an enormous shift in the industry. In the rest of this post I will share with you the juicy details from the interview, followed by the full video of our conversation at the end.

Although companies like 23andme or Illumina have been hogging much of the headlines in genomics recently, the real story may be that Complete Genomics is about to rewrite the game for the entire industry. Simply put, Complete Genomics is the first company to realize that sequencing human genomes is a brute force computational problem that is best overcome through large scale centralization.

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Daniel MacArthur has once again delivered some of the best information on the net about Complete Genomics, the company that is lighting a fire in the genomics community with its claim that it will sequence human genomes for $5,000 apiece in the middle of 2009.  Nature News also has a revealing article with further information.  Daniel spoke directly with Complete’s CEO Clifford Reid and CSO Rade Drmanac as a followup to the Complete Genomics presentation given at AGBT last week.  Daniel’s report is highly technical, so here is a summary for those that don’t want to sift through the myriad details:

Complete Genomics uses a sequencing technology called “short read”, which means that they decode the DNA in small segments and then stitch all of these small segments together to make the whole sequence.  This same technique is used by many of Complete’s competitors, and is plagued with the problem that errors are sometimes introduced into the sequence during the stitching process.  MacArthur notes that Complete Genomics’ current error rate of 0.1%, which is reasonable by current industry standards, would result in 300,000 errors in a 3 billion base pair whole human genome.

So what does this mean?  It means that although Complete Genomics’ ability to accurately decode genomes seems to be within the range of its competitors, it falls short of the 100% accuracy that is ultimately desired.  The upshot is that the coming revolution in genomics in the next few years will be somewhat limited by sequencing that is not 100% accurate.  There is still a great deal of work that can be done on genomes that are 99.9% accurate and great scientific progress will undoubtedly result.  Ideally though, in the next ten years the technology will improve to true 100% accuracy, at which point further doors will be opened in the field of genetic analysis.

MacArthur reminds us that Complete Genomics is committed to only sequencing human genomes, even though genomes of monkeys and other organisms could easily be performed.  The reason:

“focusing only on large-scale human -omics will allow Complete to avoid the worst complexities of the service model (i.e. receiving many types of sample that require processing in many different ways), but still focus on the area where the market is the strongest.”

“Reid says that the goal of Complete is to create “a stream-lined factory” producing complete human genomes; by focusing on just one application (unlike any other genome facility) they can hone this process down to the point that they can do it cheaper and better than anyone else.”

Our interpretation: Complete Genomics is smart!  These guys are carving out the position as the company to go to for human genomic sequencing.  The genomics field is competitive and wide.  By narrowing their focus to human only genome sequencing, Complete Genomics is simplifying their business model and further solidifying their position in the lucrative market for human genome sequencing.

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Daniel MacArthur at Genetic Future has just completed his post covering the Advances in Genome Biology and Technology (AGBT) conference, where an intense battle is taking place as genetic sequencing companies seek to position themselves in the race to bring fast, cheap genetic sequencing to the masses.  The verdict: Complete Genomics has stunned the genomics community by confirming it is on track to blow past the competition.

When reading Daniel’s post you can feel the intensity at the conference as companies at AGBT fight for top bragging rights to deliver the fastest and cheapest genome sequencing capability to the world.  The stakes are extremely high: literally billions of dollars in sales await the company that can dominate in the delivery of affordable, rapid, whole genome sequencing to every human on the planet.

The intensity at the conference reached a climax when Clifford Reid, the CEO of Complete Genomics, delivered his much anticipated presentation to confirm whether or not the company’s industry shattering claim of $5000 sequencing of a whole human genome by mid-2009 was really true.  According to MacArthur, Complete Genomics did not disappoint, and hence a company that nobody had even heard of until it came out of stealth mode in October 2008 now appears to have cemented its position solidly at the front of this high stakes race.

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