Latest Call Of Duty Game Raises Franchise To The Heights Of Star Wars And Harry Potter

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The latest Call of Duty game continues the franchise's dominance of the video game market. Activision reported that within the first 24 hours after Call of Duty: Black Ops 2 went on sale, a record breaking $500 million in revenue poured in from across the world.

In the press release, the company stated that this ninth game installment raised total sales in the franchise to $3 billion, exceeding total box office receipts for the Star Wars and Harry Potter franchises.

Even as video game sales have struggled in 2012, Call of Duty: Black Ops 2 pulled in $100 million more than last year's Modern Warfare 3 as well as besting its competitors, including Halo 4 which made $220M in the first 24 hours. Since 2006, a new CoD game has been released every fall, and with a consumer market that seems committed to the franchise even as consoles like Xbox 360 show their age, odds are good that next year's entry will challenge the record as well, especially if rumors of the release of next-gen consoles prove true.

Black Ops 2 is notable because it is the first time that the franchise includes a scenario that ventures away from historical and modern warfare to the battlefields of the year 2025. Making logical extensions from current technologies like unmanned aerial vehicles, the game brings futuristic warfare to players, including cutting edge gadgetry like drones and robots.

The trailer, which was only posted on YouTube two weeks before the release of the game, tallied over 30 million views. Compare that to the trailer for the much anticipated The Hobbit: An Unexpected Journey, which has 21 million views after being posted an entire year before the film's release.

For game developers in the first-person shooter genre, creating a game that challenges the CoD juggernaut is tough. In fact, a breach of classified information occurred recently when it was reported that the Navy seal team that participated in the Bin Laden raid consulted with Electronic Arts developers who were looking to bring greater realism to the next game in the Medal of Honor series.

Even Activision feels the pressure to produce engaging entries in the era of mobile gaming, and that's why the true success of Black Ops 2 may be better gauged by sales after the initial surge.

So whether you enjoy this genre of video games or not, the Call of Duty franchise has taken its spot in the entertainment record books and shows that playing soldier isn't just a game for kids.

David J. Hill

Managing Director, Digital Media at Singularity University
I've been writing for Singularity Hub since 2011 and have been Editor-in-Chief since 2014. My interests cover digital education, publishing, and media, but I'll always be a chemist at heart.

Discussion — 3 Responses

  • HarryPotter17 December 4, 2012 on 11:42 am

    Yeah, except Harry Potter made 7.7 billion dollars worldwide. If you are going to write a paper with ethos do not only include the domestic market for Harry Potter and worldwide for COD.

  • Robert Schreib December 4, 2012 on 6:46 pm

    I am not surpised that the “Call Of Duty” game was so profitable. The Human species just LOVES to FIGHT! That’s why we created organized sports; it’s a safe venting mechanism for our destructive impulses. Ironically, the global use of this game will make the next generation a LOT more war free, since we can disapate all our aggressions harmlessly through this gaming venue.

  • JaiGuru December 11, 2012 on 8:46 pm

    If you like companies who steal content away from you after happily taking your money, shooters with clownish hit detection so that you miss point blank and get the kill aiming 5 feet to the left, get this game.

    If you like being penalized in the most aggressive way possible for having the foresight and diligence to purchase a high speed net connection by lag compensation, get this game.

    If you enjoy quick scoping more intrusive and skilless than in pretty much any shooter ever released (including the wretched MW3) this is the title for you.

    If you like games that have a history of wrecking ps3 hard drives, get Skyrim, then get this. Your hardware will be trash in no time.

    This game is a crime against humanity.