Eva Nieto McAvoy

Eva Nieto McAvoy is a lecturer in digital media at King's College London. She researches digital media and culture, with a focus on the theories and practices of new and interactive media in cultural and memory work at the intersection of knowledge, power, and technology. She also studies digital transformations in media and cultural ecosystems, with a focus on the entanglements of creative work with technologies as situated, everyday practices across borders, particularly within contexts of unequal power relations. She is currently working on the Leverhulme-funded project Synthetic Pasts, exploring the ways past-ness is evoked, framed, re-worked, and distorted through automated and algorithmic intermediaries at global media platforms.