Jenny Kidd

Formerly a web editor and developer, Dr. Jenny Kidd now researches digital culture and is a lecturer in media and cultural studies at Cardiff University. Recent publications have explored algorithmic systems and digital memory, social media communications, and varied uses of immersive media. Jenny's research uses mixed qualitative and quantitative methods, as well as creative approaches. She is currently leading the Leverhulme Trust Synthetic Pasts project. Jenny is a fellow at the Alan Turing Institute (2024-2026) and a research fellow for the AHRC's Creative Industries Policy and Evidence Center. Jenny has led a masterclass for the UK Government Digital Service, been an invited expert for Welsh Government and UK Parliament, and has appeared in the media and trade press, as well as on podcasts, to talk about her research.