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Nathan Furr

Nathan Furr

Assistant Professor of Strategy, INSEAD


Nathan Furr is a professor of strategy and innovation at INSEAD (Paris) and a recognized expert in the fields of innovation and technology strategy. Professor Furr earned his PhD from Stanford University and studies how established companies innovate and how they navigate change, particularly technology change such as digital transformation. He has published four award-winning books including Innovation Capital: How to Compete—and Win—Like the World’s Most Innovative Leaders (Harvard Business Review Press, June 2019), Leading Transformation: How to Take Charge of Your Company’s Future (Harvard Business Review Press, Nov 2018), The Innovator’s Method (Harvard Business Review Press, September 2014), and Nail It Then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation (June 2011).

From This Author


Leading Transformation in a World of Uncertainty

Whether creating a disruptive business model, developing a radical innovation, or executing a cultural makeover, leaders know that their job is to drive organizational transformation to keep pace with today’s rapidly changing world. They also...

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