Explore Topics:
AIBiotechnologyRoboticsComputingFutureScienceSpaceEnergyTech

What Gaming Giant EA Knows About Bridging Creativity and Profit

SingularityHub Staff
Oct 10, 2017
colorful-retro-video-game-controllers-creative

Share

In an interview at Singularity University’s Global Summit in San Francisco, Andy Billings spoke to us about how he’s bridging the gap between the creative and business sides of Electronic Arts, one of the world’s leading video game companies.

“I've got one of the greatest jobs there at Electronic Arts,” said Billings whose title at EA is Vice President of Profitable Creativity. “It's at the intersection of creativity... It’s getting creatives to understand how to be good business people—and they can—and it's helping business people understand how to support and encourage creatives.”

In the interview, Billings shares what EA’s learned about creative profitability—including how to make business more like a game—and looks into the future of gaming itself.

Be Part of the Future

Sign up to receive top stories about groundbreaking technologies and visionary thinkers from SingularityHub.

100% Free. No Spam. Unsubscribe any time.

Image Credit: Top Vector StudioShutterstock.com

SingularityHub chronicles the technological frontier with coverage of the breakthroughs, players, and issues shaping the future.

Related Articles

Cancer-Killing Immune Cells Can Now Be Engineered in the Body—With a Vaccine-Like Shot of mRNA

Cancer-Killing Immune Cells Can Now Be Engineered in the Body—With a Vaccine-Like Shot of mRNA

Shelly Fan
Will AI Take Your Job? It Depends on These 4 Key Advantages AI Has Over Humans

Will AI Take Your Job? It Depends on These 4 Key Advantages AI Has Over Humans

Bruce Schneier
and
Nathan Sanders
This Week’s Awesome Tech Stories From Around the Web (Through June 21)

This Week’s Awesome Tech Stories From Around the Web (Through June 21)

SingularityHub Staff
Cancer-Killing Immune Cells Can Now Be Engineered in the Body—With a Vaccine-Like Shot of mRNA
Biotechnology

Cancer-Killing Immune Cells Can Now Be Engineered in the Body—With a Vaccine-Like Shot of mRNA

Shelly Fan
Will AI Take Your Job? It Depends on These 4 Key Advantages AI Has Over Humans
Future

Will AI Take Your Job? It Depends on These 4 Key Advantages AI Has Over Humans

Bruce Schneier
and
Nathan Sanders
This Week’s Awesome Tech Stories From Around the Web (Through June 21)

This Week’s Awesome Tech Stories From Around the Web (Through June 21)

SingularityHub Staff

What we’re reading

Be Part of the Future

Sign up to receive top stories about groundbreaking technologies and visionary thinkers from SingularityHub.

100% Free. No Spam. Unsubscribe any time.

SingularityHub chronicles the technological frontier with coverage of the breakthroughs, players, and issues shaping the future.

Follow Us On Social

About

  • About Hub
  • About Singularity

Get in Touch

  • Contact Us
  • Pitch Us
  • Brand Partnerships

Legal

  • Privacy Policy
  • Terms of Use
© 2025 Singularity