One Third of Americans Prefer a Software Robot Over a Human Boss

Digitization and automation are ever-growing topics in relation to the workplace.

A famous Oxford study on the future of employment from 2013 estimated that up to 47% of American jobs may be automated by 2035; a brand new McKinsey study shows that current technologies could automate 45 percent of job activities; and the business mantra goes that if you can digitize, you should digitize to gain a competitive advantage.

But how do we, as human beings, really feel about potentially working with or even for AIs, and what impact do we think they will have on our workplace?

A recent study conducted in the US, UK and Denmark explores people’s openness towards working with and for “unbiased computer programs”—defined as “a software robot that makes decisions or proposals for decisions based on data from HR, financial or market information. The software robot is unbiased, i.e. it is not affected by the personal, social and cultural bias that influence human decision making, but balances all input only based on the data.”

The study shows some surprising results in openness, and big geographical differences.

The robots are probably coming

While still not a mainstream perception, 30 percent of US citizens from the study agreed or strongly agreed “it is likely that my current job will be replaced by new technology.” 43 percent disagreed or strongly disagreed.

Interestingly, in a country like Denmark only 18 percent agreed with that statement and 63 percent disagreed with it. This indicates that Danes lack awareness of the threat to their jobs, which we know from other studies is very real. Digitization and automation is moving at a much faster pace than most people think.


Are AIs more ethical and trustworthy than humans?

37 percent of Americans in the study agreed that an unbiased computer program “would be more trustworthy and ethical than my current workplace leaders and managers.” Following up on that, 38 percent “would prefer my job performance to be assessed by an unbiased computer program rather than by human managers.”

There is a logic to this.

AIs should make better evaluations than human beings, if they can do so without the personal, social and cultural biases that influence human decision making, particularly in regards to areas like job performance, which can be supported by quantifiable measures. Given that it is within narrow AI with a dedicated purpose that we are seeing the strongest development (think IBM’s Watson beating humans at Jeopardy or Deep Mind beating the Go champion), this is exactly what we will see much more of in the shorter term.

But we must also not forget it’s not a given that AIs are, or will be, without bias as long as they are designed by humans (see the very good read Weapons of Math Destruction, by Cathy O’Neil, for more on this topic).


Is a poor work environment a competitive advantage?

What is perhaps the most surprising result of the study is that 32 percent of Americans agree that they would “prefer my workplace to be managed by an unbiased computer program instead of a human manager.”

This points to a much deeper issue: a general discontent with one’s workplace. According to the 2014 Conference Board Job Satisfaction survey, 52.3 percent of Americans are unhappy at work. One third are apparently so unhappy that they would replace their bosses with an AI.

Interestingly, only five percent of Danes agree with this statement, while a whopping 81 percent disagree. Danes’ general job satisfaction is also much higher. A new study by the European Commission shows that 94 percent of Danish workers are satisfied with their conditions at work. And, by the way, Danes are also rated the happiest people on the planet according to the World Happiness Report.

When asked about their workplace being managed “by an unbiased computer program together with a human manager rather than by a human manager alone,” Americans’ agreement rises to 45 percent, and Danes’ to 17 percent.

The interesting dilemma here, and a thesis to explore further, is that there seems to be a correlation between happiness at work and openness towards AIs in the workplace. Americans are far more open to AIs at work, even as managers, than Danes, and they are far less happy at work.


Common sense and several research studies suggest high job satisfaction creates a competitive advantage. But perhaps this will not be true in the future. As companies increasingly digitize and automate—also on management level—this study suggests they will have more support in doing so in American companies because existing work culture is perceived as being more ripe for cultural disruption. In Denmark, where almost everyone is satisfied at work, there is far less perceived need for change.

Will this happiness turn out to be a disadvantage for Danes in the longer term because it will hold back digitization and automation in the workplace? Will a poorer work environment in the US turn out to be the country’s biggest competitive advantage? What if we could combine the two—a high degree of digitization plus a high level of happiness at work? Imagine what that could let us achieve.

Find more research results from the study here:

The study was carried out in Denmark, the UK and the USA in August 2016 by DARE2 and Bloch&Østergaard. Parts of the study were inspired by and futurist Nicolas Badminton (

 If you want to know more, contact Kris Østergaard, Chief Innovation Officer, DARE2 & Faculty, Singularity University: or +45 4181 8151.

Image Credit: DARE2 and Shutterstock

Kris Østergaard
Kris Østergaard
Kris is a researcher, author and globally sought after keynote speaker on responsible business and business ethics, innovation in established organizations, corporate culture, and the impact of technological change. He is Head of Research & Publishing at Rehumanize Institute. Besides being the editor of Ethics at Work: Dilemmas of the Near Future and How Your Organization Can Solve Them and author of Transforming Legacy Organizations, Kris also co-authored The Fundamental 4s - Designing Extraordinary Customer Experiences in an Exponential World and hosts The Corporate Innovation Podcast – Presented by Singularity University as well as The Responsible Business Podcast. Kris has been lead researcher on the international Responsible Business Study conducted by Accenture and Rehumanize Institute, which identifies 4 pillars that set Responsible Business Leaders apart from the rest and enable organizations to design systematically for responsible business. He has co-founded SingularityU Nordic, the experience design firm DARE2, accelerator program Thinkubator and co-working space DARE2mansion and is a GeoTech Center Action Council Member at the Atlantic Council (a nonpartisan organization that works towards shaping a stronger future together) as well as global SingularityU expert and speaker.
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