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Michael von Massow

Michael von Massow

Associate Professor, Food Economics, University of Guelph


Mike von Massow is a faculty member in the Department of Food, Agricultural, and Resource Economics at the University of Guelph. His research focuses on consumer perception of and demand for food in both retail and food service contexts. He also studies value/supply chains that bring food to the market.

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From This Author


Lab-Grown Dairy: The Next Food Frontier

Lab-grown meat is getting a lot of attention along with plant-based meat substitutes. Technology is driving the industry toward providing alternatives to conventionally produced food products. Dairy proteins may be the next product produced...

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