Why Farmers Are Connecting Their Cows to the Internet

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The Internet of Things is a vision of a world in which most objects are connected, transmitting updates about their performance so the people who use them can learn to do so more intelligently.

So far, commonly connected objects include household appliances, electrical meters, big industrial equipment and, increasingly, cattle. That’s right, cows are being incorporated into the Internet of Things via collars that allow farmers to monitor their heat cycles in real time.

A Wi-Fi-connected collar called Silent Herdsman monitors the cow’s movements to determine, with the help of artificial intelligence software, when she is in heat. (Another device, called MooMonitor, offers many of the same features but provides cruder intelligence, leaving more to farmers to interpret.)

It may sound absurd, but the name of the game in milk production is impregnating cows as soon as possible after they’ve had their last calf. Missing a cycle means lost sales of about 5 gallons of milk a day, costing about €230 ($315) per cycle. And since nearly all cows are artificially inseminated, failed attempts to impregnate a cow also come with a price tag.

silent-herdsmanYet heat can be difficult to detect. According to an agricultural website, “The most reliable sign a cow is in heat is standing to be mounted by a herd mate. Each stand lasts only 4 to 6 seconds. Cows average about 1½ mounts per hour and are in heat 6-8 hours.” Farmers grumble that sometimes those precious hours occur in the middle of the night.

Thus does agriculture, the oldest trade, benefit from an uber-modern vision of productivity.

As farmer Ian Smith explained in a product video, “It’s a management tool ... Farms have become larger and it’s nigh on impossible to spend the delicate amount of time required for heat detection for a herd.”

With its origins in Glasgow, Scotland, the Silent Herdsman collar is rugged enough to survive harsh conditions and, unlike current technologies, it continues to work even when the cow is grazing far away from the barn.

cows-cattle-internet-thing-agricultureBattery power has often presented a hurdle to adoption for always-connected devices, and cows are no exception. But Silent Herdsman has gotten the staying power up to three years by syncing a cow’s data with monitoring software each time it enters a designated receiving area — a barn or a particular field.

It’s compelling to see uses for the Internet of Things come from so far afield. And since the promise is that Internet technology can streamline as many occupations and objects as there are in the world, it may well not be the GEs and Silicon Valley startups of the world that drive adoption of the Internet of Things. It may be tradesmen looking for a way to save industries whose profit margins have been shaved in the modern economy.

Images: Silent Herdsman, Visionsi via Shutterstock.com

Cameron Scott

Cameron received degrees in Comparative Literature from Princeton and Cornell universities. He has worked at Mother Jones, SFGate and IDG News Service and been published in California Lawyer and SF Weekly. He lives, predictably, in SF.

Discussion — 7 Responses

  • Jim Gravelyn April 3, 2014 on 1:52 pm

    I thought telling when a cow was in heat was the bull’s job.

  • Cheaperseeker coupon code April 3, 2014 on 7:01 pm

    The development of the Internet is a trend, the farmers are keeping pace with The Times too!

  • AntonOfTheWoods April 7, 2014 on 1:34 pm

    OK, I’m usually the guy who thinks we should embrace pretty much any tech out there but does this not sound a little too much like the Matrix to anyone?

    • Jim Gravelyn AntonOfTheWoods April 9, 2014 on 1:25 pm

      If a comatose cow dreams that it is producing milk…

  • Herbys April 15, 2014 on 5:52 pm

    Simple answer: because living in a farm can be boring and cows like cat videos.

  • aj April 21, 2014 on 8:56 pm

    I wonder if the cows will accrue roaming charges?

    • Jim Gravelyn aj April 21, 2014 on 9:56 pm

      Depends on how far they mooove.