Unfortunately the CNET video starts off a little slow (but check out that Singularity University lapel pin Kurzweil is sporting). If you skip to 2:50 in the video, you can see some of the interesting selling points for Blio: preserved book formatting, incorporated animation, and high quality text-to-speech. Synchronizing an audio book performance with the printed pages is done very well at 3:00. The most important demo comes towards the end, however. You can see how e-readers are serving as a transition between print and digital media when Blio embeds video and interactive quizzes into a text book (4:15). As Kuzweil mentions, this type of text enrichment has been around for a while. I’ve even worked on such projects for textbook publishers. But integrating the ancillary media into the book itself is an amazing and necessary step. The textbook you see on Blio is what I think educational publishers have ultimately been driving towards for years. As I’ve said before, I have no idea if Blio is going to be a marketable success. That depends a lot on the available titles, how well it works on different hardware (you can see Kurzweil use Blio on an iPhone in this video at 2:17), and general market quirkiness. Still, I have no doubt that Blio’s hybridization of published and digital media represents the future of books.
[screen capture: CNBC]